SPONSORSHIP OPPORTUNITIES
An animal sculpture trail in aid of The Daisy Appeal
A colourful public art trail bringing 50 giant artist decorated rat sculptures to East Yorkshire and Hull for Summer 2025. The Grand Charity Auction at the end of the trail will raise much needed funds to support the vital work of The Daisy Appeal, a charity which helps people living with cancer, heart disease and dementia.
What's it all about?
2025 will be the Year of the Rat in Hull and East Yorkshire as a unique parade of fabulous, artist decorated giant Rat sculptures bring a Pied Piper ripple of excitement across our area! From May to the end of August 2025 our glorious Rats will take centre stage.
We have modelled A Mischief of Rats on our hugely popular Puffins Galore, A Moth for Amy and Larkin with Toads, mass public art projects which still have a legacy many years on! A Mischief of Rats is brought to you by the same team that brought these three highly successful, award winning events to Hull and East Riding.
Standing almost 6ft tall, each Rat will be a unique artwork that brings vibrancy, colour and joy to its surroundings. Rat locations will be carefully selected to attract visitors to less well known places as well as encouraging them to spend time tracking down Rats in towns and villages, resorts and attractions across the region. Wherever they appear these beautiful sculptures will attract curious glances and happy smiles from visitors and residents alike.
Why are we doing this?
Raising funds for The Daisy Appeal
A Mischief of Rats will raise funds for the Daisy Appeal’s work supporting cutting-edge research and state-of-the-art equipment and facilities which improve the life-chances of patients living with cancer, heart disease and dementia in our region. www.daisyappeal.org
The Grand Charity Auction of the sculptures, along with profits from any merchandise sold, could raise up to £250,000.
Health and well-being
Participating in outdoor activity such as following art trails, has a positive impact on people’s physical and mental health, and well-being. The joy these sculptures bring, and their unique decorations alone, can have a positive impact on the wider community.
Community
The project will provide opportunities for community engagement in the area. Community groups, care and health support groups, schools and parent-teacher associations will be able to engage in the design and decoration of some of the sculptures. In addition, our Mischief of Mini Rats will enable up to 60 schools and community groups to get involved in adding to the gorgeous rabble of Rats appearing across the region.
Economy and tourism
A Mischief of Rats will make a significant contribution to the business economy of the area, through increased footfall wherever the Rats are located. Shopping centres, markets, hospitality and leisure businesses, resorts and attractions can all benefit from an influx of visitors as people are encouraged to explore East Yorkshire, Hull and the wonderful sights and experiences on offer.
What's it all about?
The inspiration for A Mischief of Rats was Hull musician Mick Ronson. Mick is best known as lead guitarist with David Bowie’s ‘Spiders from Mars’ but his home band was ‘The Rats’.
Sadly, he died from cancer, aged just 46. So, Mick and the local Hull and East Yorkshire music scene, will be one of the themes that we will invite our artists to follow in their designs. Other themes will be:
• Health and medical science
• Rats in literature, TV, films and cinema
• Rats, ships and the sea
• Rats made beautiful – imaginative make-overs
Timeline
September 2024
50 sponsors on board
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October 2024
Invitation to artists to submit designs
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December 2024
Sponsors select their unique design
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February 2025
Sculptures delivered to our central studio
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March 2025
Artists painting period
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April 2025
Sculptures installed across the region
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3 May – 30 August 2025
Trail open to the public
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September 2025
Grand Charity Auction for the Daisy Appeal
Making it happen
We would like to invite you to make A Mischief of Rats a reality by sponsoring your Rat sculpture.
As a sponsor of a striking, artist decorated Rat, you will gain a unique opportunity to showcase your organisation’s brand and services for the duration of the trail, while accessing a wide range of marketing, PR and social media opportunities.
Your sponsorship will:
- Raise your profile across Hull, East Yorkshire and beyond.
- Give you direct access to new customers and audiences.
- Introduce new audiences to great public art.
- Enable employee engagement and boost staff morale.
- Facilitate new stakeholder relationships.
- Realise your corporate responsibility objectives and raise money for The Daisy Appeal.
- Enhance our area through economic, cultural and social benefits.
- Engage local communities in creative activities.
- Provide opportunities for new art to be created.
All sponsors will enjoy:
- Association with a high profile and hugely popular event.
- Brand profile and positioning.
- Relationship building opportunities with fellow art trail sponsors.
- Exclusive invitations to key events
- Logo placement on your sculpture plinth, art trail website and collateral.
- Recognition in our mobile app.
- The opportunity to secure your sponsored Rat at a special pre-auction price.
The cost of sponsoring a Rat sculpture is £4,500 + VAT
As a sponsor you will be able to choose from a wide selection of artist designed Rats so yours will be a unique public artwork.
Get in touch
Want to get involved, suggest a location, find outmore about the project or sponsoring your Rat?